Willa sign column for StoryBuilt

A lit sign column and tenant directory for StoryBuilt's Willa development. In December 2021 we pitched several wayfinding concepts for Willa, and StoryBuilt chose the pillar.

Black column with the word Willa cut vertically through its face and lit blue from behind, under a wood ceiling

Black sign column with a tenant directory listing Luma, Oak & Vine, Pure, Gather and Muse, with the Willa name lit in blue

Two unfinished metal column wraps in the shop with Willa cut through their sides

Close view of the column showing blue push-through letters and the directory panels

What we built

The column wrap is 42 x 42 in. and 122 in. tall at its highest point, and it stops short of the ceiling. The Willa name is cut through the metal and backlit with push-through acrylic letters. A tenant directory sits on one face.

Client: StoryBuilt
Concept: December 2021
Size: 42 x 42 in., 122 in. tall at its highest point
Services: Signs and wayfinding