Wayfinding and directional signage in Austin
We lay out and build wayfinding and directional signs for developments, venues and businesses in Austin. That includes lit sign columns, tenant directories and carved directional signs. Layout and fabrication happen in our shop on Airport Blvd.

Willa, for StoryBuilt
For StoryBuilt's Willa development we pitched several wayfinding concepts in December 2021, and StoryBuilt chose a pillar. The finished column wrap is 42 x 42 in. and 122 in. tall at its highest point, with the Willa name cut through the metal and backlit with push-through acrylic letters. A tenant directory sits on one face.
Jester King
Jester King Brewery has ordered carved signs from us since 2021. The first order was 20 directional signs with trail and area names. We laid them out in a font Jester King picked and carved them from two-color sign board, brown faces over a tan core, so the letters read tan on brown. More orders followed in 2022 and 2023, including signs for the Jester King Inn.
In the shop
Along with the CNC routers, we have a large-format UV printer and a vacuum forming oven for shaped acrylic.
Sign shops that only need parts cut, such as acrylic faces or aluminum composite panel, can send files to our CNC cutting service.
What to send us
- Where the signs go, with photos or a site plan.
- Rough sizes and quantities.
- Artwork and fonts as vector files.
- Whether the sign needs to be lit.
For more on planning a sign package, see Planning wayfinding signs for a development or venue.
Projects
Questions
Can you design the sign, or do we need artwork?
Either. The Willa column was one of several concepts we pitched, and we did the layout for Jester King's signs. If you have finished artwork, send it as a vector file.
Do you make lit signs?
Yes. The Willa column uses push-through acrylic letters backlit inside a metal wrap.
